After years of being an amateur athlete I had become disappointed with the majority of trail foods the market had to offer. After refining the OG Recipe a bit, the question came up, after a few beers, "Why can't we turn this into a business?"

The next question was, "What do you call it?" My daughter, who was 7 at the time chimed in with "Fun Bar!" and we instantly liked it.

Thanks to trademark regulations we couldn't move forward with that spelling. But I am trying to get out of a 20 year career in the wine industry and I grew up in the generation where we said, "Yo, that is PHAT!" Then one sleepless night incorporating Ph balance (very important in wine and food) into the spelling, the logo and tag line came right along.

Fuel For Every Element Of Fun

Ingredients you can taste and recognize. This isn't a ground up extruded tube of gunk that will rip out your fillings.

Other energy bar wrappers take 10-20 years to decompose, and like other plastics they don’t break down completely, instead becoming microplastics that absorb toxins and further pollute the environment.

Phun Bar packaging 100% compostable.